From Sketch to (Almost) Billboard: A 3D Animation Exploration

This project started as a playful concept for @lgusa's Wonderbox. While the final animation wasn't destined for a 3D billboard, it highlights the transformative power of the creative process!

In this video, you'll see:

The initial illustration a 2d animation that sparked the idea.
The development process as the concept evolves into a vibrant 3D animation
A glimpse into the magic of bringing ideas to life through motion design.